Ethical, Sustainable, Bridal Style Ideas That Help to Support an End to Child Marriage


It’s so deeply encouraging to see how many businesses supporting the wedding industry today are seeking to be as ethical and sustainable as possible.

This wonderful editorial was sent in by Melinda Grant of Mel’s Brides, who was the brain behind both the shoot concept and bridal styling in this lovely set of images and film.

Creative Direction & Makeup + Follow

“The landscape of Knockwood based near Canterbury Kent, lends itself to this editorial bridal shoot inspired by the southern belles of an American ranch.”

Knockwood Bespoke Receptions nestled deep in the Kent countryside and its beautiful family run wedding venue; was the perfect backdrop to showcase elements of eco and sustainability with the suppliers involved.”

“With just a few small eco conscious decision making its easy to weave sustainability into your wedding. Our models wore gowns provided by Brides do Good, who’s sell new, sample and pre-loved bridal dresses where two thirds of its proceeds go towards projects that help end child marriage. I was thrilled they were happy to take part in this collaboration.”

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“Dresses loaned for the shoot included a silky Savannah Miller Dress which was paired with a vintage blazer and white trainers.”

“A show stopping Peter Langner gown teamed together with a floral crown brought a regal mother earth vibe which was picturesque with the storm clouds behind.”

“A slim silhouette gown by Eliza Jane Howell added whimsical glamour. Jewellery was provided by eco conscious brand Dainty London whom has had Sabrina Elba wear the brand.”

“Along with hats by Mudu London worn by the likes of Princess Beatrice whilst attending a Christmas service at Sandringham. All beautifully captured by Kate Boston Photography with a video filmed by Luke Batchelor Productions.”

“Dried flowers provided by Bohotanical, were used rather than fresh which showed off the versatility with having a beautiful bouquet that can be still cherished long after the big day.”

“As founder Gwenda says “They are an all-year-round solution to using exclusively British-grown flowers and foliage (the reliable fresh flower season being typically only May-September) – there is less waste created and a much-reduced carbon footprint.”

“Makeup Artist Melinda Grant of Mel’s Brides and Rebekah Discombe regurlary team up together to be visual storytellers. Offering the best brands including vegan and cruelty free hair and makeup. Having both worked on numerous fashion shows including London and New York Fashion Week, these ladies know how to have a bride look camera ready. They cover all skin tones and hair types.”

“Melinda went for soft glam makeup enhancing the ladies natural beauty using radiance boosting makeup for a lit within glow. Rebekah styled the hair using a smoothing serum for added shine before braiding into loose boho french braids.”

“Also creating tousled curls before shaping into a ponytail adding a ribbon wrapped around for a fun detail. Leave in conditioner and hair oil was used for Abi’s natural hair.”

“The invites and table setting kept with the rustic country theme. The soft pink fabric picked up the the colour of the stationary mixed with the dried flowers added beautiful romantic texture.”

“I was thrilled to have such amazing suppliers on board and was happy we managed to create such beautiful imagery with only a few hours before the rain came down.”

Thanks to the wonderful creative team who entrusted us to share their beautiful work here today, but extra special thank to Melinda Grant of Mel’s Brides for choosing to submit these beautiful images to Love My Dress.

Love Annabel

Credits & Thanks

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Annabel is the founder of Love My Dress. She lives in rural North Yorkshire with her husband and business partner Philip, two daughters Eska and Leanora and three dogs. She is passionate about photography, supporting women in business and in life, and is in her element being surrounded by nature and the countryside.

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